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  • Nosakhere Kamau

Spirits

The term “spirits” can refer to a lot of things: the stuff you’re not supposed to lose during hard times. Something cheerleaders are professionally obsessed with. The beings you negotiate with after you’ve accidentally moved into a haunted house. And, oh yes, bottles of power-packing alcohol.


But what are alcoholic spirits, exactly? Basically they’re the biggest, brawniest older brother of the alcohol family. All alcoholic beverages are made by fermenting some form of sugary brew into ethanol and CO2. Because yeast can only ferment so much before alcohol levels become toxic to them, we have to distill (or physically separate out the water) to get higher alcohol concentrations. And that’s why “spirits” are differentiated in two ways: they’re distilled, and they have higher average ABVs, from around 20% to as high as 80 or 90% ABV (most spirits fall somewhere much closer to the middle).


Of course, the term “spirit” (aka liquor)doesn’t refer to everything you see in a liquor store besides wine and beer. For instance, you may also see bottles with names like Fernet Branca, Amaretto, Peach Schnapps, or Peychaud’s Bitters. These are all part of the colorful, intoxicating extended spirits family, but they’re not quite spirits (because they’ve had things like sugar, herbs, and spices added to them and tend to have lower ABVs).

So how can you spot a spirit/liquor? These days, thanks to a glutted market, it’s not quite as obvious as a jug with a few X’s on it. There are craft distilleries cranking out newer, smaller brands, flavorings that make hard liquor taste like anything from jalapeño to marshmallow, and even some seriously unusual packaging that takes brand recognition to a freaky new level.


Contents of Article Courtesy of VinePair


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Plumeberg Media Inc. 2019


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